Account Based Marketing in the AI era: from strategic planning to execution

Discover how to align your teams, tech and tactics for measurable ABM growth

In today’s fast-evolving B2B landscape, success isn’t just about reaching accounts but about reaching them intelligently. This ebook explores how to implement Account Based Marketing (ABM) in this new era. It is filled with tips regarding automation, AI-powered insights and sales–marketing alignment.

This ebook offers a practical, end-to-end guide to structuring and executing ABM strategies with precision. Whether you're leading a global SaaS growth strategy or transforming industrial sales operations, you’ll find frameworks, tools and tactics designed with the real demands of modern revenue teams in mind.

📣 Plus, when you download the ebook, you’ll also receive our ABM Essentials Checklist, a practical tool to help you evaluate your team’s ABM maturity and move from theory to execution.

What you'll find inside

This guide will help you move from strategic theory to operational excellence. In it, you’ll learn how to:

• Understand the paradigm shift: Discover how B2B buying has changed, and why traditional Inbound marketing tactics fall short in strategic accounts.
• Structure a scalable ABM strategy: Learn how to define your Ideal Customer Profile (ICP), select high-impact accounts and create campaigns that drive progression and revenue.
• Align marketing and sales teams: Utilize practical frameworks to establish clear consensus on account criteria, handover processes and effective feedback loops.
• Leverage CRM, data and AI: Build clean pipelines, automate manual steps and implement AI tools to personalise outreach and spot account intent signals.
• Track what matters: Measure success through account progression and pipeline impact — not vanity metrics — with CRM dashboards and shared KPIs.
• Self-assess with the checklist: Use the ABM Essentials Checklist to evaluate how your team is doing across targeting, alignment, content, data and reporting.
• Clarity on AI-powered ABM: Understand what’s changed in B2B buyer behaviour, and what your tech stack must do now as a result.

➡️ Whether you’re getting started or looking to optimise an existing strategy, this guide is designed to give you both the vision and the tools to make ABM work.